Pure Advice

The Pure Advice Philosophy

In the retirement plan and investment management industry today, service providers frequently receive significant compensation for recommending certain investment products and services. Unfortunately, this "Don't ask, Don't tell" philosophy is pervasive in the industry and as a client or plan sponsor you may never be made aware of the nature and full magnitude of these arrangements or the hidden incentives offered to service providers.

At Lucid Advisors, Inc.®, our number one priority is our clients — as an registered investment advisor firm, we are structurally incapable of receiving brokerage or insurance commissions. Nor do we market, sell or receive any compensation from any mutual fund companies, investment managers or other service providers. 100% of our revenue comes from fees billed to and paid by our clients, so they can be assured they are receiving Pure Advice®.

This independence and complete objectivity ensures our clients that our services and recommendations are always provided in their best interests.

Review Our Services for a more in-depth look at the services we offer.

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